Curate is an all-in-one ordering and analytics platform for restaurants with a suite of products serving dine-in quick service, dine-in sit down, takeout, and delivery. Curate makes digital ordering simple.

I worked with the Curate founders to bring their idea to life through thoughtful research, systems product design, the launch of their core digital ecosystem (4x products), go-to startup marketing materials, a conference booth that propelled the company out of stealth, & a product direction that the team feels proud of.

Instant App
We first focused on our core ordering UX with a no-download app called an "Instant App". It's essentially the same technology as Apple Pay, and removes the friction between someone having to download an app & having an in browser ordering experience., & Instagram polls.

Restaurant Admin
We quickly moved to the Admin side of things, giving restauranteurs the power to update their menus with the touch of a button, integrate with their POS, collect customer details for better service, and serve menu insights to drive business., & Instagram polls.

Native App Design
Why would someone want to download an app? For pickup & delivery. This product was prioritized after we had figured our core ordering & pay UX, overlaying specific features over that design like location selection & loyalty programs., & Instagram polls.

Marketing Materials
All Curate products were designed & built in stealth, and the 2022 National Restaurant Association show was the debut of Curate to the world. I designed the booth, demos, and marketing materials & Instagram polls.